MySweetLife.Net

In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.

The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing

Doing MLM/ Network Marketing online, the first most important thing is collecting leads, most often through a opt-in form or squeeze page. These leads are targeted leads, which mean that they are people who are interested in your company or product.

These are your potential cash cows. You need to follow up with them, update them regularly, forming a relationship. The purpose of doing this is to increase their awareness of your company or product. Imagine, today if you keep seeing the advertisement of, say, MacDonald’s, the next time you make a decision on where to eat, you will probably be thinking of MacDonald’s. You need to get them to see your advertisements. The easiest way is to send them emails.

In order to maximize the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.

Email Pro

Here are some sure fire tips to emailing like a professional.

- Source

You need to identify yourself in your email address so people will be less reluctant to open your email. Use emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.

The next factor that you should pay attention to is your subject line. Your subject must have the power to make people interested in your email. As a rule, keep it under 50 words.

- Body

In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look professional, unless you have a special style you portray in your website, keep it professional.

Improve conversion of your Emails

Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.

- Brand

You need to brand yourself or the company in order to make people remember you. Good examples of branding are; The Rich Jerk, Success University, and many more. Stick with the brand image you created, and use it consistently in every email you send out. Put your Brand in the subject line, so people can recognize you instantly.

- Honesty

Be honest in your subject line. Don’t trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.

- Instill sense of urgency

In order to make readers take action, you have to instill a sense of urgency in them to take action. Use time sensitive words like “Buy Now, While Stocks Last, Limited time, For first 100 sign ups only”.

- Entice them

To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc…

- Keep to the limit

In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.

- K.I.S.S Keep It Short and Sweet.

Personally I limit my emails to the main points of my purpose. Of course you should practice your own discretion as to the audience and purpose of the email.

*P.S Take note that it is a mandatory requirement to include an “unsubscribe tab” in your emails.